cigna-leaf-motif

Senior Product Designer

February 2023 - June 2023

cigna-leaf-motif

Project Brief:

During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.

cigna-leaf-motif

Senior Product Designer

February 2023 - June 2023

cigna-leaf-motif

Project Brief:

During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.

cigna-leaf-motif

Senior Product Designer

February 2023 - June 2023

cigna-leaf-motif

Project Brief:

During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.

Cigna logo

The Cigna Healthcare logo is the most prominent version of the brand.

Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.

cigna-healthcare-logo
Cigna logo

The Cigna Healthcare logo is the most prominent version of the brand.

Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.

Cigna logo

The Cigna Healthcare logo is the most prominent version of the brand.

Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.

Versions of Cigna logo
cigna-healthcare-logo-versions-scaled
Versions of Cigna logo
cigna-healthcare-logo-versions-scaled
Versions of Cigna logo
cigna-healthcare-logo-versions-scaled
cigna-leaf-motif
Image leaves & motifs

Cigna’s image leaves and motif groupings are used as a hero visual with imagery.

Using image leaves and motifs is considered a custom application because of its emotional complexity.

cigna-image-leaves
cigna-supporting-leaves
cigna-leaf-motif
Supporting leaves
The supporting leaves motif represents Cigna’s unwavering allyship with individuals. It is a defined, emanating leaf pattern that serves as a background device.

It has a moderate executional complexity and, when used with photography will require image retouching.
cigna-device-perspective
cigna-leaf-motif
Supporting leaves with color
Supporting leaves can be used without imagery as a hero visual.
  • Tone-on-tone coloring is the preferred color for the hero visual
  • High-contrast use is reserved for environmental graphics or merchandise that is required to stand out
  • Supporting leaves motif may be cropped to feature the center or any edge
cigna-supporting-leaves
cigna-solid-leaf-ui
cigna-leaf-motif
Solid leaf in UI
In user interfaces, the solid leaf is used to highlight and punctuates content or information that represents the insight we bring to those we serve. It can become a shorthand for the value we provide as an unwavering ally.
cigna-digital-product-branding
cigna-leaf-motif
Image leaves & motifs

Cigna’s image leaves and motif groupings are used as a hero visual with imagery.

Using image leaves and motifs is considered a custom application because of its emotional complexity.

cigna-image-leaves
cigna-leaf-motif
Supporting leaves
The supporting leaves motif represents Cigna’s unwavering allyship with individuals. It is a defined, emanating leaf pattern that serves as a background device.

It has a moderate executional complexity and, when used with photography will require image retouching.
cigna-supporting-leaves
cigna-device-perspective
cigna-leaf-motif
Supporting leaves with color
Supporting leaves can be used without imagery as a hero visual.
  • Tone-on-tone coloring is the preferred color for the hero visual
  • High-contrast use is reserved for environmental graphics or merchandise that is required to stand out
  • Supporting leaves motif may be cropped to feature the center or any edge
cigna-supporting-leaves
cigna-leaf-motif
Solid leaf in UI
In user interfaces, the solid leaf is used to highlight and punctuates content or information that represents the insight we bring to those we serve. It can become a shorthand for the value we provide as an unwavering ally.
cigna-solid-leaf-ui
cigna-digital-product-branding
cigna-leaf-motif
Image leaves & motifs
cigna-image-leaves
cigna-leaf-motif
Supporting leaves
cigna-supporting-leaves
cigna-perspective-healthcare-mobile
cigna-leaf-motif
Supporting leaves with color
cigna-supporting-leaves
cigna-leaf-motif
Supporting leaves
cigna-solid-leaf-ui
cigna-healthcare-devices-mobile