walmart-logo-2

Senior Product Designer

August 2023 - January 2024

Objectives
  • Frictionless start
  • Continuous support
  • More flexibility
  • Seamless customer experience
  • Customer knowledge (metrics)
Deliverables:
  • Brand Shop Builder refresh
  • Applied data-driven UX design
  • More flexibility
  • Userflows
  • Initial platform designs
  • Interactive prototype
Project Brief:

As part of the AdOps team at Walmart via Apex Systems, I designed a new version of the Brand Shop Builder. This platform is for first party (1P) and third party (3P) sellers seeking to compete with Amazon Seller Central. Due to suboptimal user experience design and inefficiencies, building a brand page is difficult for users. Therefore, it limits Walmart’s growth in the e-commerce market.

Previous Design

In late May 2023, Shop Builder Beta was launched. It was important to understand people’s first time experience using Shop Builder.

A Brand Shop page is a digital storefront that showcases a brand and its products. A Shelf page contains a curated assortment of items from a brand designed with a specific theme, or promotion in mind.

The main steps are as follows:

  1. Create a shop
  2. Add hero banner
  3. Add category hub
  4. Add item carousel
  5. Add promo cards
walmart-brand-shop-builder-new-design
Brand Shop Builder 2.0
The primary goal is to deliver a self-service solution allowing Walmart’s 1P and 3P brand owners to build Brand Shops and Shelf pages for Walmart.com and Walmart’s mobile apps.
Create a shop
First time experience
walmart-create-a-shop
Shop manager
shop-manager
Select template
brand-shop-manager
Build a Brand Shop
Hero Banner
brand-shop-hero-banner
Category Hub
brand-shop-category-hub
Item Carousel
Promo Cards
brand-shops-promo-cards
Tiles
brand-shop-tiles
Preview
brand-shop-preview
walmart-brand-shop-perspectives
walmart-logo-2

Senior Product Designer

August 2023 - January 2024

Deliverables:
  • Brand Shop Builder refresh
  • Applied data-driven UX design
  • More flexibility
  • Userflows
  • Initial platform designs
  • Interactive prototype
Project Brief:

As part of the AdOps team at Walmart via Apex Systems, I designed a new version of the Brand Shop Builder. This platform is for first party (1P) and third party (3P) sellers seeking to compete with Amazon Seller Central. Due to suboptimal user experience design and inefficiencies, building a brand page is difficult for users. Therefore, it limits Walmart’s growth in the e-commerce market.

Previous Design
In late May 2023, Shop Builder Beta was launched. It was important to understand people’s first time experience using Shop Builder.

The main steps are as follows:

  1. Create a shop
  2. Add hero banner
  3. Add category hub
  4. Add item carousel
  5. Add promo cards
walmart-brand-shop-builder-new-design
Brand Shop Builder 2.0
The primary goal is to deliver a self-service solution allowing Walmart’s 1P and 3P brand owners to build Brand Shops and Shelf pages for Walmart.com and Walmart’s mobile apps.
Create a shop
First time experience
walmart-create-a-shop
Shop manager
shop-manager
Select template
brand-shop-manager
Build a Brand Shop
Hero Banner
brand-shop-hero-banner
Category Hub
brand-shop-category-hub
Item Carousel
Promo Cards
brand-shops-promo-cards
Tiles
brand-shop-tiles
Preview
brand-shop-preview
walmart-brand-shop-perspectives
walmart-logo-2

Senior Product Designer

August 2023 - January 2024

Deliverables:
  • Brand Shop Builder refresh
  • Applied data-driven UX design
  • More flexibility
  • Userflows
  • Initial platform designs
  • Interactive prototype
Project Brief:

As part of the AdOps team at Walmart via Apex Systems, I designed a new version of the Brand Shop Builder. This platform is for first party (1P) and third party (3P) sellers seeking to compete with Amazon Seller Central. Due to suboptimal user experience design and inefficiencies, building a brand page is difficult for users. Therefore, it limits Walmart’s growth in the e-commerce market.

Previous Design
In late May 2023, Shop Builder Beta was launched. It was important to understand people’s first time experience using Shop Builder.

The main steps are as follows:

  1. Create a shop
  2. Add hero banner
  3. Add category hub
  4. Add item carousel
  5. Add promo cards
Brand Shop Builder 2.0
The primary goal is to deliver a self-service solution allowing Walmart’s 1P and 3P brand owners to build Brand Shops and Shelf pages for Walmart.com and Walmart’s mobile apps.
walmart-brand-shop-builder-new-design
Create a shop
walmart-create-a-shop
Build a Brand Shop
brand-shop-hero-banner
Preview
brand-shop-preview
walmart-brand-shop-perspective