walmart-logo

Senior Product Designer

August 2023 - January 2024

Problem Statement:

Walmart customers are currently lacking an elevated and inspirational experience to discover, find and buy items from their favorite brands.

Guiding Principles:
  • Easy to discover entry points to make brand shops a destination of shopping experience
  • Optimized navigation to build a scalable system that allow for discoverability
  • On-brand experience to support customer’s and brand owner’s expectations
Challenge:
Walmart customers with a strong brand affinity are struggling to find their favorite brand stories when they start a shopping journey. They also cannot see the unique visual identity and brand aesthetic when visiting brand pages on Walmart.com

Customers who are interested to learn more about the breadth and depth of their favorite brand on Walmart aren’t confident that they see all that the brand has to offer when visiting their storefront on the Walmart site.
Guiding Principles for Customer Experience (CX)
  1. Ensure the customer experience and brand discoverability is governed by the same guiding principles as the rest of the site
  2. Support and build on top of capabilities that the site-ops team currently uses
  3. Enable scalable capabilities and experience
   
walmart-brand-hub
walmart-brand-pages
Customer Experience (CX) User Interface (UI) E-commerce Templates
The new UI templates were created using templates to construct the page hierarchy from the Walmart homepage layout. In addition to design inspiration from the original brand websites, this created standardized page content.

I created optimized brand UI and an optimized customer experience (CX) from the following brands:
  1. Ninja Appliances
  2. Lego
  3. Levis
original-brand-landing-pages

Ninja Appliances

walmart-ninja-mockup
ninja-cx-ui-walmart-brand-pages

Lego

walmart-lego-mockup
lego-cx-ui-walmart-brand-pages

Levi's

walmart-levis-mockup
levis-cx-ui-walmart-brand-pages
Outcomes:
After the redesign of the user interface of the brand pages in highly optimized customer experience (CX) fashion, there were tests that were run by analysts on the DevOps team:

These were the results:  
  • Customer Satisfaction Score (CSAT) increased by 26%
  • Net Promoter Score (NPS) increased by 33%
  • Task success rate increased by 5%
  • Average time on page required to complete a purchase decreased to under 1.4 minutes from 2 minutes
  • Completion rate increased by 15%
  • Click-through (CTR) rate increased by 1.6%
   
walmart-logo

Senior Product Designer

August 2023 - January 2024

Problem Statement:

Walmart customers are currently lacking an elevated and inspirational experience to discover, find and buy items from their favorite brands.

Challenge:
Walmart customers with a strong brand affinity are struggling to find their favorite brand stories when they start a shopping journey. They also cannot see the unique visual identity and brand aesthetic when visiting brand pages on Walmart.com

Customers who are interested to learn more about the breadth and depth of their favorite brand on Walmart aren’t confident that they see all that the brand has to offer when visiting their storefront on the Walmart site.  
Guiding Principles for Customer Experience (CX)
  1. Ensure the customer experience and brand discoverability is governed by the same guiding principles as the rest of the site
  2. Support and build on top of capabilities that our site-ops team currently uses/li>
  3. Enable scalable capabilities and experience
walmart-brand-hub
walmart-brand-pages
Customer Experience (CX) User Interface (UI) E-commerce Templates

The new UI templates were created using templates to construct the page hierarchy from the Walmart homepage layout. In addition to design inspiration from the original brand websites, this created standardized page content.

I created optimized brand UI and an optimized customer experience (CX) from the following brands:

  1. Ninja Appliances
  2. Lego
  3. Levis
original-brand-landing-pages

Ninja

walmart-ninja-mockup
ninja-cx-ui-walmart-brand-pages

Lego

walmart-lego-mockup
lego-cx-ui-walmart-brand-pages

Levi's

walmart-levis-mockup
levis-cx-ui-walmart-brand-pages
Outcomes:
After the redesign of the user interface of the brand pages in highly optimized customer experience (CX) fashion, there were tests that were run by analysts on the DevOps team:

These were the results:  
  • Customer Satisfaction Score (CSAT) increased by 26%
  • Net Promoter Score (NPS) increased by 33%
  • Task success rate increased by 5%
  • Average time on page required to complete a purchase decreased to under 1.4 minutes from 2 minutes
  • Completion rate increased by 15%
  • Click-through (CTR) rate increased by 1.6%
   

Senior Product Designer

August 2023 - January 2024

Problem Statement:

Walmart customers are currently lacking an elevated and inspirational experience to discover, find and buy items from their favorite brands.

Project Brief:
As part of the AdOps team at Walmart via Apex Systems, I designed a new version of the Brand Shop Builder. This platform is for first party (1P) and third party (3P) sellers seeking to compete with Amazon Seller Central.

Due to suboptimal user experience design and inefficiencies, building a brand page is difficult for users. Therefore, it limits Walmart’s growth in the e-commerce market.  
Guiding Principles for Customer Experience (CX)
  1. Ensure the customer experience and brand discoverability is governed by the same guiding principles as the rest of the site
  2. Support and build on top of capabilities that our site-ops team currently uses
  3. Enable scalable capabilities and experience
walmart-brand-hub
Customer Experience (CX) User Interface (UI) E-commerce Templates

I created optimized brand UI and an optimized customer experience (CX) from the following brands: Ninja Appliances, Lego and Levis

walmart-brand-pages
original-brand-landing-pages
Ninja Appliances
walmart-ninja-mockup
ninja-cx-ui-walmart-brand-pages
Lego
walmart-lego-mockup
lego-cx-ui-walmart-brand-pages
Levis
walmart-levis-mockup
levis-cx-ui-walmart-brand-pages
Outcomes:
These were the results:  
  • Customer Satisfaction Score (CSAT) increased by 26%
  • Net Promoter Score (NPS) increased by 33%/li>
  • Task success rate increased by 5%
  • Average time on page required to complete a purchase decreased to under 1.4 minutes from 2 minutes
  • Completion rate increased by 15%
  • Click-through (CTR) rate increased by 1.6%