My role:
UX Designer & Researcher
Timeline: 8 months
Chick-fil-A UI Design System
The Chick-fil-A UI Design System is a single coherent, unified system that stretches across all products, platforms and services – B2B, D2C and POS. This coherence is built through the design of structures and patterns uniting the user experience through design execution and transfer of information and the ability to pass seamlessly throughout channels.
While emotionally connecting our food to the brand, this coherence enables the business to move rapidly and deliberately as Chick-fil-A launches, learns and iterates digital products on an enterprise scale.
While emotionally connecting our food to the brand, this coherence enables the business to move rapidly and deliberately as Chick-fil-A launches, learns and iterates digital products on an enterprise scale.
Branding UI Concept
The branding UI concept for Chick-fil-A is the visual and experiential framework that aligns the design of a user interface (UI) with the brand’s identity and values.
Modern Moodboard
A modern Chick-fil-A was built off of cleanliness and simplification that was established in the app. In order to take it to the next level with drive-through, POS systems and other digital products, exaggerated scaling was necessary. This new branding created a bold, crisp typography with sleek and
polished graphic elements.
CFA Design System addresses the following problems:
- Ability to add additional work streams
- To correct any inconsistencies in existing work streams
- Ability to automate capacity for omni-channels
- Reduces the number and cost of handoffs
- Better integrate core design and development tools
Foundations
The foundations of the Chick-fil-A UI Design System set the bar for the core elements that establishes the brand’s visual identify and consistency across digital product platforms.
Colors
The CFA UI Design System tactfully uses brand and accent colors to draw attention, signifying action and complementing core brand assets. However, for the use of UI components, all primary colors must pass WCAG 2.0 standards for accessibility while accent colors can be used for decorative branding purposes.
Primary Palette
Secondary Palette
Tertiary Palette
Grayscale
Semantic
Typography
For a classic fast food brand that has been around for a long time, it lacked consistency in the fonts used across enterprise digital products across all omni-channels. Therefore, The font Apercu was commissioned as the global font for legibility, readability, performance, language and aesthetic.
Iconography
The CFA iconography system brings together different digital products, ideas and actions into a set of icons.
There are two types of icons:
- Brand icons – are unique to the CFA brand
- System icons –universal and utilitarian for UI purposes
CFA UI Design System: Components & Patterns
Components in a UI design system are reusable elements that ensure consistency and efficiency for the design and development of enterprise digital products. Patterns are standardized solutions to common UI design problems, promoting a cohesive user experience. Both establish hierarchy, that supports the comprehension of the information at hand.
Scaling the System
The CFA UI Design System is the source of truth for design application, interaction patterns, visual language, voice and tone. It’s the key resource for CFA’s leadership, associated stakeholders, local markets, product owners, designer and developers.
Wanna chat more? let's get in touch
My role:
UX Designer & Researcher
Timeline: 8 months
Chick-fil-A UI Design System
The Chick-fil-A UI Design System is a single coherent, unified system that stretches across all products, platforms and services – B2B, D2C and POS. This coherence is built through the design of structures and patterns uniting the user experience through design execution and transfer of information and the ability to pass seamlessly throughout channels.
While emotionally connecting our food to the brand, this coherence enables the business to move rapidly and deliberately as Chick-fil-A launches, learns and iterates digital products on an enterprise scale.
Branding UI Concept
The branding UI concept for Chick-fil-A is the visual and experiential framework that aligns the design of a user interface (UI) with the brand’s identity and values.
Modern Moodboard
A modern Chick-fil-A was built off of cleanliness and simplification that was established in the app. In order to take it to the next level with drive-through, POS systems and other digital products, exaggerated scaling was necessary. This new branding created a bold, crisp typography with sleek and
polished graphic elements.
CFA Design System helps
- Ability to add additional work streams
- To correct any inconsistencies in existing work streams
- Ability to automate capacity for omni-channels
- Reduces the number and cost of handoffs
- Better integrate core design and development tools
Foundations
The foundations of the Chick-fil-A UI Design System set the bar for the core elements that establishes the brand’s visual identify and consistency across digital product platforms.
Colors
The CFA UI Design System tactfully uses brand and accent colors to draw attention, signifying action and complementing core brand assets. However, for the use of UI components, all primary colors must pass WCAG 2.0 standards for accessibility while accent colors can be used for decorative branding purposes.
Primary Palette
Secondary Palette
Tertiary Palette
Grayscale
Semantic
Typography
For a classic fast food brand that has been around for a long time, it lacked consistency in the fonts used across enterprise digital products across all omni-channels. Therefore, The font Apercu was commissioned as the global font for legibility, readability, performance, language and aesthetic.
Iconography
The CFA iconography system brings together different digital products, ideas and actions into a set of icons.
There are two types of icons:
- Brand icons – are unique to the CFA brand
- System icons –universal and utilitarian for UI purposes
CFA UI Design System: Components & Patterns
Components in a UI design system are reusable elements that ensure consistency and efficiency for the design and development of enterprise digital products. Patterns are standardized solutions to common UI design problems, promoting a cohesive user experience. Both establish hierarchy, that supports the comprehension of the information at hand.
Scaling the System
The CFA UI Design System is the source of truth for design application, interaction patterns, visual language, voice and tone. It’s the key resource for CFA’s leadership, associated stakeholders, local markets, product owners, designer and developers.
Wanna chat more? let's get in touch
My role:
UX Designer & Researcher
Timeline: 8 months
Chick-fil-A UI Design System
The Chick-fil-A UI Design System is a single coherent, unified system that stretches across all products, platforms and services including – B2B, D2C and POS.
Branding UI Concept
The branding UI concept for Chick-fil-A is the visual and experiential framework that aligns the design of a user interface (UI) with the brand’s identity and values.
Modern Moodboard
CFA Design System helps
- Information overload
- Increased customer trust
- Customer omni channel expectations
- Business efficiency
Foundations
The branding UI concept for Chick-fil-A is the visual and experiential framework that aligns the design of a user interface (UI) with the brand’s identity and values.
Colors
Typography
Iconography
The CFA iconography system brings together different digital products, ideas and actions into a set of icons.
There are two types of icons:
- Brand icons – are unique to the CFA brand
- System icons – universal and utilitarian for UI purposes
CFA UI Design System: Components & Patterns
Components in a UI design system are reusable elements that ensure consistency and efficiency for the design and development of enterprise digital products. Patterns are standardized solutions to common UI design problems, promoting a cohesive user experience.
Scaling the System
The CFA UI Design System is the source of truth for design application, interaction patterns, visual language, voice and tone. It’s the key resource for CFA’s leadership, associated stakeholders, local markets, product owners, designer and developers.