UX & UI Case Studies
Enterprise Rebranding Meets Design System Architecture: Building Cigna's Quantum UI
Design Systems
Healthcare
Rebranding
UI Engineering
40% Reduction
90% Increase
⬆︎Increasing Conversion Rates (CRO) for Wayfair's Verified Page
Transforming a high-bounce premium product page into a trust-driven shopping experience through strategic UX redesign and competitive positioning.
E-Commerce
B2C
CRO Optimization
UX Audit
Visual Design
25% Decrease
in Bounce Rate
18% Increase
in Conversion Rate
Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0
A new dashboard design that streamlines fragmented seller services by providing a centralized brand shop builder, an intuitive, alternative competitor to Amazon Seller Central.
E-Commerce
B2B
Data-Driven UX
Saas Dashboard
Seller Tools
26% Reduction
33% Decrease
Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers
Step-by-step guided form and website for real estate sellers so that they can have the best cash deals in the Texas real estate market sold only to fellow Texans.
iOS/Andriod
Real Estate
Responsive Design
Branding
Story-Telling
Over 130+
15 Landing Pages
with Empathetic Storytelling Elements
Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations
Transforming functional but uninspiring brand pages that failed to showcase brand identity into distinctive, on-brand shopping experiences.
E-Commerce
DTC
Category Page
Branding
Responsive Design
26%
Increased Customer Satisfaction ScoreÂ
30%
Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases
E-Commerce
DTC
iOS App Design
Luxury Furniture
Over 60+
3
Want to see more?
For a deeper-dive Figma presentation that showcases my research, methodology, and outcomes. This includes journey mapping, userflows, data-driven metrics that drive design-thinking and more UX-artifacts.
UX & UI Case Studies
Enterprise Rebranding Meets Design System Architecture: Building Cigna's Quantum UI
Design Systems
Healthcare
UI Engineering
40% Reduction
in Development Time
90% Increase
⬆︎Increasing Conversion Rates (CRO) for Wayfair Verified Page
Transforming a high-bounce premium product page into a trust-driven shopping experience through strategic UX redesign and competitive positioning.
E-Commerce
B2C
CRO Optimization
25% Decrease
18% Increase
Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0
E-Commerce
B2B
Seller Tools
26% Reduction
in Task Completion Time
33% Decrease
Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers
iOS/Android
Real Estate
Responsive Design
Over 130+
Responsive App Screens designed
15 Landing Pages
with Empathetic Storytelling Elements
Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations
E-Commerce
DTC
Category Page
52% Reduction
34% Reduction
Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases
Luxury Furniture
E-Commerce
iOS App Design
Over 60+
3
Want to see more?
For a deeper-dive Figma presentation that showcases my research, methodology, and outcomes. This includes journey mapping, userflows, data-driven metrics that drive design-thinking and more UX-artifacts.
UX & UI
Case Studies
Enterprise Rebranding Meets Design System Architecture: Building Cigna's Quantum UI
40% Reduction
in Development Time
90% Increase
in Design Consistency
⬆︎Increasing Conversion Rates (CRO) for Wayfair's Verified Page
Transforming a high-bounce premium product page into a trust-driven shopping experience through strategic UX redesign and competitive positioning.
25% Decrease
in Bounce Rate
18% Increase
Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0
A new dashboard design that streamlines fragmented seller services by providing a centralized brand shop builder, an intuitive, alternative competitor to Amazon Seller Central.
26% Reduction
in Task Completion Time
33% Decrease
in Customer Effort Score (CES)
Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers
Step-by-step guided form and website for real estate sellers so that they can have the best cash deals in the Texas real estate market sold only to fellow Texans.
Over 130+
Responsive App Screens designed
15 Landing Pages
Digitizing Chick-fil-A's Quality Control: From Manual PDFs to Seamless Digital Inspections
12% Improvement
Nearly 100% Complete
Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations
Transforming functional but uninspiring brand pages that failed to showcase brand identity into distinctive, on-brand shopping experiences.
26% Increased
Customer Satisfaction Score (CSAT)
30% Reduction
in Purchase Completion TIme
Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases
Over 60+
3
User Journeys Optimized