Senior Product Designer
February 2023 - June 2023
Project Brief:
During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.
Senior Product Designer
February 2023 - June 2023
Project Brief:
During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.
Senior Product Designer
February 2023 - June 2023
Project Brief:
During my contract with Cigna Healthcare, my primary responsibility was to take a role in the rebranding of digital product assets such as responsive web, email and digital advertising. In addition, built the UI design components which can be found here.
The Cigna Healthcare logo is the most prominent version of the brand.
Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.
The Cigna Healthcare logo is the most prominent version of the brand.
Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.
The Cigna Healthcare logo is the most prominent version of the brand.
Inspired by the Tree of Life, it is a powerful symbol that expresses growth, health and well-being.
Image leaves & motifs
Cigna’s image leaves and motif groupings are used as a hero visual with imagery.
Using image leaves and motifs is considered a custom application because of its emotional complexity.
Supporting leaves
It has a moderate executional complexity and, when used with photography will require image retouching.
Supporting leaves with color
- Tone-on-tone coloring is the preferred color for the hero visual
- High-contrast use is reserved for environmental graphics or merchandise that is required to stand out
- Supporting leaves motif may be cropped to feature the center or any edge
Solid leaf in UI
Image leaves & motifs
Cigna’s image leaves and motif groupings are used as a hero visual with imagery.
Using image leaves and motifs is considered a custom application because of its emotional complexity.
Supporting leaves
It has a moderate executional complexity and, when used with photography will require image retouching.
Supporting leaves with color
- Tone-on-tone coloring is the preferred color for the hero visual
- High-contrast use is reserved for environmental graphics or merchandise that is required to stand out
- Supporting leaves motif may be cropped to feature the center or any edge
Solid leaf in UI
Image leaves & motifs
Supporting leaves
Supporting leaves with color
Supporting leaves
