UX & UI Case Studies

CFA UI Design System

Unifying Chick-fil-A's Customer Experience Through Strategic Design Systems

Building a unified system eliminates inconsistent customer experiences and operational inefficiencies caused by disconnected systems across B2B, D2C, and POS touchpoints.

Design Systems

Enterprise tools

Omni-Channel UX

Branding

Over 100+

Reusable components designed

44% Reduction in Time

for Design-to-Development Hand-off

Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0

A new dashboard design that streamlines fragmented seller services by providing a centralized brand shop builder, an intuitive, alternative competitor to Amazon Seller Central.

E-Commerce

B2B

Data-Driven UX

Saas Dashboard

Seller Tools

26% Reduction

in Task Completion Time

33% Decrease

in Customer Effort Score (CES)
cigna-homepage-card

Achieving Brand Consistency and Accessibility: A Comprehensive UI System for Cigna Healthcare

Building a comprehensive UI Design System that aligns with branding consistency, coded with React.js and adheres to modern accessibility guidelines.

Design Systems

Healthcare

Accessibility

Enterprise Tools

40% Reduction

in Development Time

35% Decrease

in Maintenance Costs
best-cash-deals-homepage-card

Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers

Step-by-step guided form and website for real estate sellers so that they can have the best cash deals in the Texas real estate market sold only to fellow Texans.

iOS/Andriod

Real Estate

Responsive Design

Branding

Story-Telling

Over 130+

Responsive App Screens designed

15 Landing Pages

with Empathetic Storytelling Elements

cfa-sales-portal-dashboard-thumbnail

Turning Manual Sales Chaos into Automated Efficiency

How strategic UX design reduced Chick-fil-A’s quarterly reporting errors by 52% and transformed licensee and administrative workflows.

Dashboard

Fast Food

Data-Driven UX

Accounting Sales

Enterprise Tools

52% Reduction

in Reporting Errors

34% Reduction

in Reconciliation time
cfa-licensee-visit-report-thumbnail

Digitizing Chick-fil-A's Quality Control: From Manual PDFs to Seamless Digital Inspections

Replacing inefficient manual PDF forms and arduous workflows that delayed quality control processes with an intuitive digital inspection system.

Food Inspection

Multi-Step Form

Quality Assurance

Responsive Design

12% Improvement

in Safety Compliance

Nearly 100% Complete

48-hour resolution in critical violations

walmart-cx-branding-pages-thumbnail

Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations

Transforming functional but uninspiring brand pages that failed to showcase brand identity into distinctive, on-brand shopping experiences.

E-Commerce

DTC

Category Page

Branding

Responsive Design

26%

Increased Customer Satisfaction Score 

30%

Reduced purchase completion time
cigna-homepage-card-thumbnail

Modernizing Cigna's Digital Identity: From Outdated Branding to Cohesive Healthcare Experience

Leading the digital product design for a comprehensive rebranding initiative that transformed unclear visual identity into a unified system.

Healthcare

Digital Rebranding

Visual Identity

Responsive Design

Over 50+

Web & Mobile App Landing Pages

40+

Email campaign templates

Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases

Designing a comprehensive iOS app that transforms complex website content into digestible, task-focused mobile experiences, enabling customers to access product information and make furniture purchases seamlessly while mobile.

E-Commerce

DTC

iOS App Design

Luxury Furniture

Over 60+

Responsive app screens designed

3

Userflow journeys optimized

Want to see more?

For a deeper-dive Figma presentation that showcases my research, methodology, and outcomes. This includes journey mapping, userflows, data-driven metrics that drive design-thinking and more UX-artifacts.

UX & UI Case Studies

Unifying Chick-fil-A's Customer Experience Through Strategic Design Systems

Building a unified system eliminates inconsistent customer experiences and operational inefficiencies caused by disconnected systems across B2B, D2C, and POS touchpoints.

Design Systems

Enterprise tools

Omni-Channel UX

Over 100+

Reusable components designed

44% Reduction in Time

For Design-to-Development 

Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0

A new dashboard design that streamlines fragmented seller services by providing a centralized brand shop builder, an intuitive, alternative competitor to Amazon Seller Central.

E-Commerce

B2B

Seller Tools

26% Reduction

in Task Completion Time

33% Decrease

in Customer Effort Score (CES)

Achieving Brand Consistency and Accessibility: A Comprehensive UI System for Cigna Healthcare

Building a comprehensive UI Design System that aligns with branding consistency, coded with React.js and adheres to modern accessibility guidelines.

Design Systems

Healthcare

Accesibility

40% Reduction

in Development Time

35% Decrease

in Maintenance Costs

Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers

Step-by-step guided form and website for real estate sellers so that they can have the best cash deals in the Texas real estate market sold only to fellow Texans.

iOS/Android

Real Estate

Responsive Design

Over 130+

Responsive App Screens designed

15 Landing Pages

with Empathetic Storytelling Elements

Turning Manual Sales Chaos into Automated Efficiency

How strategic UX design reduced Chick-fil-A’s quarterly reporting errors by 52% and transformed licensee and administrative workflows.

Enterprise Tools

Data-Driven UX

Accounting

52% Reduction

in Reporting Errors

34% Reduction

in Reconciliation time

Digitizing Chick-fil-A's Quality Control: From Manual PDFs to Seamless Digital Inspections

Replacing inefficient manual PDF forms and arduous workflows that delayed quality control processes with an intuitive digital inspection system.

Quality Assurance

Responsive Design

Multi-Step Form

52% Reduction

in Reporting Errors

34% Reduction

in Reconciliation time

Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations

Transforming functional but uninspiring brand pages that failed to showcase brand identity into distinctive, on-brand shopping experiences.

E-Commerce

DTC

Category Page

52% Reduction

in Reporting Errors

34% Reduction

in Reconciliation time

Modernizing Cigna's Digital Identity: From Outdated Branding to Cohesive Healthcare Experience

Leading the digital product design for a comprehensive rebranding initiative that transformed unclear visual identity into a unified system.

Healthcare

Digital Rebranding

Responsive Design

Over 50+

Web & Mobile App Landing Pages

40+

Email campaign templates

Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases

Designing a comprehensive iOS app that transforms complex website content into digestible, task-focused mobile experiences, enabling customers to access product information and make furniture purchases seamlessly while mobile.

Luxury Furniture

E-Commerce

iOS App Design

Over 60+

Responsive app screens designed

3

Userflow journeys optimized

Want to see more?

For a deeper-dive Figma presentation that showcases my research, methodology, and outcomes. This includes journey mapping, userflows, data-driven metrics that drive design-thinking and more UX-artifacts.

UX & UI
Case Studies

Unifying Chick-fil-A's Customer Experience Through Strategic Design Systems

Building a unified system eliminates inconsistent customer experiences and operational inefficiencies caused by disconnected systems across B2B, D2C, and POS touchpoints.

Over 100+

Reusable components designed

44% Reduction in Time

For Design-to-Development

Streamlining Fragmented Seller Services: Walmart's Brand Shop Builder 2.0

A new dashboard design that streamlines fragmented seller services by providing a centralized brand shop builder, an intuitive, alternative competitor to Amazon Seller Central.

26% Reduction

in Task Completion Time

33% Decrease

in Customer Effort Score (CES)

Achieving Brand Consistency and Accessibility: A Comprehensive UI System for Cigna Healthcare

Building a comprehensive UI Design System that aligns with branding consistency, coded with React.js and adheres to modern accessibility guidelines.

40% Reduction

in Development Time

35% Decrease

in Maintenance Costs

Turning Manual Sales Chaos into Automated Efficiency

How strategic UX design reduced Chick-fil-A’s quarterly reporting errors by 52% and transformed licensee and administrative workflows.

52% Reduction

in Reporting Errors

34% Reduction

in Reconciliation time

Simplifying Real Estate Sales for Texans: A Guided Platform for Highly Motivated Sellers

Step-by-step guided form and website for real estate sellers so that they can have the best cash deals in the Texas real estate market sold only to fellow Texans.

Over 130+

Responsive App Screens designed

15 Landing Pages

with Empathetic Storytelling Elements

Digitizing Chick-fil-A's Quality Control: From Manual PDFs to Seamless Digital Inspections

Replacing inefficient manual PDF forms and arduous workflows that delayed quality control processes with an intuitive digital inspection system.

12% Improvement

in Safety Compliance

Nearly 100% Complete

48-hour Resolution in Critical Violations

Elevating Walmart's Generic Brand Experience: Creating Inspirational Shopping Destinations

Transforming functional but uninspiring brand pages that failed to showcase brand identity into distinctive, on-brand shopping experiences.

26% Increased

Customer Satisfaction Score (CSAT)

30% Reduction

in Purchase Completion TIme

Modernizing Cigna's Digital Identity: From Outdated Branding to Cohesive Healthcare Experience

Leading the digital product design for a comprehensive rebranding initiative that transformed unclear visual identity into a unified system.

Over 50+

Web & Mobile App Landing Pages

40+

Email Campaign Templates

Optimizing Saatva's Mobile Commerce: Task-Based Shopping for On-the-Go Purchases

Designing a comprehensive iOS app that transforms complex website content into digestible, task-focused mobile experiences, enabling customers to access product information and make furniture purchases seamlessly while mobile.

Over 60+

App Screens Designed

3

User Journeys Optimized

Want to see more?

For a deeper-dive Figma presentation that showcases my research, methodology, and outcomes.